170 Years of Sambonet: the 2026 Anniversary and the Rinascente Milan Campaign

Sambonet in its 170th year

Design, from the in-house studio to today’s collaborations

From the early 1960s Sambonet worked with the masters of Italian design, starting with Roberto Sambonet — who created the Fish Kettle, the Center Line and the Linea 50 trays, today in the collection of MoMA in New York — and with Gio Ponti. That design practice continues through the company’s in-house Centro Stile and in the recent work of Italian designers Serena Confalonieri and Gianni Cinti.

Hospitality as core business

The Cairo Hilton contract of 1956 marked the beginning of the company’s hotel business. That channel is today the core business of the brand and drives its international growth.

The Arcturus group and the current ownership

Since 1977 the current ownership has invested in the company, developing Italian manufacturing skill and quality on an international scale. Sambonet is today part of the Arcturus group, which has grown by building on the industrial and manufacturing experience of each of its brands and by expanding internationally in the art of the table.

What “The best for your guest” means

The Sambonet payoff names the person the product is ultimately for: not the buyer, but whoever finds it set in front of them. It is why the brand approaches a hotel table and a home table in the same way, and why an archive design such as San Marco returns in its silver-plated version alongside the PVD finishes — one shape, adapted to different service contexts.