Celebrating World Aperitif Day

The story of Aperitivo: From Ancient Rome to Modern Delight

The Aperitivo, a cherished Italian ritual of pre-dinner drinks and nibbles, boasts a rich history that stretches back centuries. 

Ancient Roman Roots

The origins of the Aperitivo can be traced back to the Roman Empire. During their lavish banquets, Romans enjoyed a course called the "gustatio", consisting of light snacks and aromatic, slightly sweet wines. This pre-dinner indulgence was believed to stimulate the appetite for the main course.

Fast Forward to the 19th Century

Turin, the capital of Italy's Piedmont region, emerged as a hotbed for the Aperitivo culture in the 19th century, when Antonio Benedetto Carpano invented vermouth. Vermouth, a key ingredient in many aperitivo drinks, was first created as a medicinal tonic, but its popularity quickly turned it into a social drink. This Italian trends goes worldwide, and it intersected with the rise of cafes, where patrons began enjoying vermouth alongside small snacks. This marked the birth of the modern aperitivo as a social gathering before dinner.

The Rise of Iconic Cocktails

The 19th and 20th centuries witnessed a golden age for the aperitivo. This era saw the invention of many iconic aperitif cocktails, including the Negroni (1919), the Spritz Veneziano (early 20th century), and the Aperol Spritz (1950s). These refreshing drinks, featuring bitter and citrusy flavors, perfectly complemented the salty and savory snacks commonly served alongside them.

A modern ritual, a festival celebrated every day

The aperitif has become a fundamental ritual of the international lifestyle, where every aficionado is an ambassador of Italian tradition, searching for the perfect combination of selected ingredients and refined drinks. In the glass, spritz and prosecco stand out as favourite choices, often enriched with a touch of lemon or made into sparkling wine to further elevate the experience. These tastings are not only an occasion to celebrate with friends, but also a time to appreciate contemporary aperitif trends that reflect the values of sharing and quality. At the bar, each glass tells a story, each sip is an invitation to explore new combinations and to immerse oneself in a festive and welcoming ambience, celebrating the culture of the aperitif with every drop.

How to set up the perfect happy hour at home

Happy hour is not just a time; it's an experience. Whether it's unwinding after a long day or hosting friends for a relaxed evening, setting up the perfect happy hour at home can transform your ordinary day into a delightful gathering. Here’s how you can create an inviting and enjoyable atmosphere that your guests will love.

1. Choose your drinks wisely

Selecting the right beverages is crucial for setting the tone of your happy hour. Offer a variety of options to cater to different tastes:

• Cocktails: Classic drinks like margaritas, mojitos, or martinis are always popular.
• Wine: Include a mix of red, white, and rosé to suit different palates.
• Beer: Provide a selection of craft, domestic, and imported beers.
• Non-alcoholic options: Don't forget mocktails and other non-alcoholic beverages to ensure everyone has something to enjoy.

2. Serve savory snacks

No happy hour is complete without the perfect snacks. Easy-to-handle and delicious bites can elevate the experience:

• Cheese and charcuterie boards: These are great for nibbling and can be assembled quickly.
• Olives and nuts: Offer various seasoned or plain options.
• Small bites: Think mini sliders, bruschetta, or sushi rolls which are perfect for sharing.

3. Set up the right ambiance

The atmosphere is key to making your happy hour feel special. Here are a few ideas to enhance your setting:

• Lighting: Soft, ambient lighting or fairy lights can create a relaxed vibe.
• Music: A background playlist with upbeat yet unobtrusive tunes sets a lively mood.
• Decor: Simple decorations like fresh flowers or themed decor items can add a touch of elegance.

4. Add your special touches

Personal touches can make your happy hour memorable:

• Custom cocktails: Create a signature drink for the evening.
• Themed evenings: Base your drink and food selections around a specific theme, like a tropical night or a 1920s speakeasy.
• Parting gifts: Send guests home with a small token, like a mini bottle of the evening's feature cocktail.

By following these steps, you can host a happy hour that combines great food, refreshing drinks, and a warm ambiance, making every guest feel welcomed and cherished. Remember, the perfect happy hour is about enjoying the moment and making every sip and bite count!